• You Found the One. Here’s How to Win It.,Brandt Alexander

    You Found the One. Here’s How to Win It.

    So you’ve toured a dozen homes, scrolled through hundreds more, and finally… you found it. The one. Now comes the real challenge: getting your offer accepted. In today’s market, finding the right home is only half the battle. Winning it—especially when you’re up against multiple offers—takes strateg

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  • The 10-Second Test: Can Your Listing Pass the Scroll?,Brandt Alexander

    The 10-Second Test: Can Your Listing Pass the Scroll?

    Picture this: a buyer is thumbing through listings on their phone while waiting in line at the grocery store. You’ve got maybe 10 seconds—tops—before they swipe past your home. That’s the new reality of selling. First impressions happen on a screen. And they happen fast. So if you’re thinking about

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  • Minimalist, Maximalist, or Somewhere In Between? Here’s What Your Home Style Says About You,Brandt Alexander

    Minimalist, Maximalist, or Somewhere In Between? Here’s What Your Home Style Says About You

    You can learn a lot about someone by spending ten minutes in their home. Some spaces are spare and serene—everything has a purpose, and nothing is extra. Others are layered and lively, filled with books, plants, and the kind of objects that make you ask, “Where’d you find that?” Most people fall som

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